BEHIND THE STRIPES
For the latest shoes inspired by adidas’ premier football athletes, the ‘Behind the Stripes’ campaign needed to hero two very unique personalities and shoe designs for a host of partners.
With minimal assets and no additional budget for a photoshoot, creating a modular design system was the key to not only create the hundreds of assets needed, but showcase the campaign consistently across channels.
MODULAR DESIGN SYSTEM
Using the footwear as refference, I designed a library of visual assetts that can live hamoniously with product and athlete photograph,y across various sizes, and on different digital placements.
Based on a square but scalable to a wide and tall formats, this basis allowed us to build a robust playground of elements to highlight each unique story, fit for any digital space and partner’s specifications.
ACD:
Nicole Dunham + Jessica Stacy
ART DIRECTOR:
HustleHue
COPYWRITER:
Chris Lucia
STRATEGY:
Alexandra Brown
ACCOUNT:
Alexis Crandall
HustleHue
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My name is Gerald Rafael Jimenez… but I go by G! I’m a multidisciplinary designer/art director living and working in Portland, OR. My work is
rooted in my love for street + sports culture and my Hustlers mentality.
I graduated from Massachusetts College of Art + Design with a BFA in Graphic Design. I was lucky enough to work with studios like Wieden + Kennedy, AKQA and internal studios at Nike World Head Quarters and PUMA North America.
My name is Gerald Rafael Jimenez… but I go by G! I’m a multidisciplinary designer/art director living and working in Portland, OR. My process is rooted in my Dominican heritage and Hustlers mentality. I graduated from Massachusetts College of Art + Design with a BFA in Graphic Design. I was lucky enough to work with studios like Wieden + Kennedy, AKQA and internal studios at Nike World Head Quarters and PUMA North America.
My name is Gerald Rafael Jimenez… but I go by G! I’m a multidisciplinary designer/art director living and working in Portland, OR. My work is rooted in my love for street + sports culture and my Hustlers mentality. I graduated from Massachusetts College of Art + Design with a BFA in Graphic Design. I was lucky enough to work with studios like Wieden + Kennedy, AKQA and internal studios at Nike World Head Quarters and PUMA North America.
My name is Gerald Rafael Jimenez… but I go by G! I’m a multidisciplinary designer/art director living and working in Portland, OR. My work is rooted in my love for street + sports culture and my Hustlers mentality.
I graduated from Massachusetts College of Art + Design with a BFA in Graphic Design. I was lucky enough
to work with studios like Wieden + Kennedy, AKQA and internal studios at Nike World Head Quarters and
PUMA North America.
My name is Gerald Rafael Jimenez… but I go by G!
I’m a multidisciplinary designer/art director living and working in Portland, OR. My work is rooted in my love for street + sports culture and my Hustlers mentality.
I graduated from Massachusetts College of Art + Design with a BFA in Graphic Design. I was lucky enough to work with studios like Wieden + Kennedy, AKQA and internal studios at Nike World Head Quarters and PUMA North America.
Contact:
SUP@HUSTLEHUE.COM