eBay SNEAKERS
"On The Come Up" is a content series for eBay Sneakers' IG that spotlights rising sellers and their entrepreneurial journeys. While starting a business presents challenges, these sellers' passion for sneakers, combined with eBay's platform support, drives their success. The series authentically showcases both the triumphs and hurdles of sneaker commerce, highlighting the human stories behind every transaction. As ACD, I led the creative vision from initial concept through final delivery. I developed the visual language and narrative approach for the hero videos and guided them through production and post, collaborating with directors and editors to shape our documentary-style storytelling while adhering to eBay's brand guidelines. For the Instagram deliverables, I identified powerful moments from our hero content that could be repurposed into engaging carousels and GIFs, directing designers on composition and motion treatment to maximize social media impact.
ACD:
Gerald Jimenez
COPYWRITER:
Miles Evans
PRODUCTION:
ATOMIC + Danny Owens
STRATEGY:
Alexandra Brown
AGENCY:
The Many
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My name is Gerald Rafael Jimenez… but I go by G! I’m a multidisciplinary designer/art director living and working in Portland, OR. My work is
rooted in my love for street + sports culture and my Hustlers mentality.
I graduated from Massachusetts College of Art + Design with a BFA in Graphic Design. I was lucky enough to work with studios like Wieden + Kennedy, AKQA and internal studios at Nike World Head Quarters and PUMA North America.
My name is Gerald Rafael Jimenez… but I go by G! I’m a multidisciplinary designer/art director living and working in Portland, OR. My process is rooted in my Dominican heritage and Hustlers mentality. I graduated from Massachusetts College of Art + Design with a BFA in Graphic Design. I was lucky enough to work with studios like Wieden + Kennedy, AKQA and internal studios at Nike World Head Quarters and PUMA North America.
My name is Gerald Rafael Jimenez… but I go by G! I’m a multidisciplinary designer/art director living and working in Portland, OR. My work is rooted in my love for street + sports culture and my Hustlers mentality. I graduated from Massachusetts College of Art + Design with a BFA in Graphic Design. I was lucky enough to work with studios like Wieden + Kennedy, AKQA and internal studios at Nike World Head Quarters and PUMA North America.
My name is Gerald Rafael Jimenez… but I go by G! I’m a multidisciplinary designer/art director living and working in Portland, OR. My work is rooted in my love for street + sports culture and my Hustlers mentality.
I graduated from Massachusetts College of Art + Design with a BFA in Graphic Design. I was lucky enough
to work with studios like Wieden + Kennedy, AKQA and internal studios at Nike World Head Quarters and
PUMA North America.
My name is Gerald Rafael Jimenez… but I go by G!
I’m a multidisciplinary designer/art director living and working in Portland, OR. My work is rooted in my love for street + sports culture and my Hustlers mentality.
I graduated from Massachusetts College of Art + Design with a BFA in Graphic Design. I was lucky enough to work with studios like Wieden + Kennedy, AKQA and internal studios at Nike World Head Quarters and PUMA North America.
Contact:
SUP@HUSTLEHUE.COM